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Victoria Parker

Within Total Negotiation, Victoria is responsible for our Account Management strategy, 4 of our key clients  and our Marketing Communications.

Victoria has worked in consumer goods for the last 20 years including United Biscuits and an extensive career at Diageo. Her experience at Diageo, with roles in UK, Europe and Global, primarily in Customer Marketing has meant that Victoria is a passionate advocate for the shopper, ensuring their needs are met through a balance between retailer and supplier objectives.


Victoria’s style is personable, inclusive and engaging.  Her global experience means that she is able to bring alternative perspectives from her work across Africa, LatAm and Europe and is open & innovative as to how we, at Total Negotiation Group, go about this.

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Whether you have a commercial challenge or want to find the best way to build your teams commercial capability, please get in touch.