Strategic Customer Account Planning
How Strategic Customer Account Planning Works
Strategic Customer Account Planning is a highly interactive & engaging 2 day workshop where cross functional account teams build their account plans using the tailored tool supported by exercises, theory, discussion and following a clear process to achieve a 70% complete customer plan by the end of the workshop.
The workshop follows the kaleidoscopic preparation strategic account planning process, challenging the delegates to do the ‘real work required’ to build their customer plans in an engaging environment, rather than sitting alone in a dark room creating their plans
Strategic Customer Account Planning is run in the format of a 2.5 day workshop plus follow up one to one coaching.
Read some of our stakeholder feedback below.
"A good constant mix of theory and exercises was used throughout - a good way to keep energy up" FMCG - Customer Marketer
"Good experience in customer relationships and practical application to SCAP" FMCG Category Director