Revenue growth management
Many revenue management initiatives fail to translate their promised benefits into action and value because they lack the correct data or selling story to back them up or are not implemented correctly. We can help with both. We help your team develop their revenue growth management capabilities through gamified simulation, exploring a range of approaches to turning their plans into valuable commercial growth. Our consultancy offering delivers real ROI across your key focus areas, from strategic price positioning to trade terms.
Outcomes we deliver
Deliver sustainable profits
By adopting a strategic approach to pricing that considers consumer value in the long term, aligns with business goals and delivers clear benefits, you can secure sustainable organisational profitability.
Drive category growth
Identify the right promotional activities to engage the right customers, and you’ll drive category growth, deliver shopper value and gain sustainable ROI.
Reduce investment risk
Work with our trade term experts to develop a framework for pricing and investment that incentivises and rewards customers. By ensuring investments are targeted at the right customers and activities, you’ll reduce risk.
Optimise your mix
Maximise returns by actively managing your mix at brand, channel, pack and SKU-level. Our mix management experts will help you to balance volumes across channels and customers, accelerating profitable growth.
Keep up with trade demand
With fast-changing trade landscapes putting pressure on range efficiency, it’s crucial that you deliver the right shopper solution in the right place at the right time. By exposing gaps in your current PPA rationale, we will create a future-focused and coherent PPA that drives physical availability.
Revenue growth management solutions
Discover the tools and solutions your team needs to connect the dots between functional perspectives and data, demystify the 'science' of RGM and become more responsive to customer and shopper needs.
Revenue Management for Customer Managers
Our popular RM4CM programme offers managers the chance to explore the impact of each RGM lever through a fully-interactive trading year simulator trained using your organisation’s data. This innovative approach to encouraging mindset change is supported by key theories and led by experienced consultants.
Designed for customer managers and other commercial/cross-functional team members who influence commercial customer decisions, this simulation challenges existing thinking, builds commercial acumen and embeds learnings through follow-up coaching.
Advanced Revenue Management Programme
In order to understand how your RGM strategy will translate into commercial ROI, you must be able to answer several key questions. Our Advanced Revenue Management Programme provides managers with the skills and processes needed to uncover how you will:
- Identify and convert RGM opportunities?
- Ensure broader organisational alignment?
- Make RGM a fully integrated function within your business?
- Use your RGM plan to inform the overall business strategy?
Through our in-depth understanding of how learners learn, we have extended our range and style of interventions
The world's leading FMCG suppliers trust Total Negotiation Group
Get in touch
To enquire about working with us or ask a question, get in touch via the form below. One of our negotiation experts will be in touch within 24 hours.