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Global Reach

With Total Negotiation Group offices in Henley on Thames, Moscow, Montreal & Sydney and with Associates around the world, we are able to speak your local language as well as your commercial language. Our team have experience of working for and with retailers, distributors and wholesalers from around the world.

Total Negotiation Group

Created in 2010 by founders Mark Cranstoun and Mark Grice, Total Negotiation Group is based in Henley-on-Thames. With extensive experience at Board level together with sales, finance and commercial roles across FMCG, licensing, finance and marketing industries they have the commercial expertise to meet all clients needs.

Total Negotiation Group Russia

We're represented in Russia and CIS countries by Total Negotiation Russia. Operating since 2013 we have accumulated an extensive client list that includes global and national market leaders. All consultants have multi industry C-level experience, enabling us to help clients navigate complicated real world negotiation, selling and purchasing challenges through a combination of tailored workshops, coaching and consulting.

Total Negotiation Group Australia & New Zealand

Jeff Lemon leads the Total Negotiation Group office in Sydney. Jeff’s background in FMCG, Consumer brands and Negotiation Training services ensures he excels at negotiating sustainable, collaborative deals. In this market, we partner with Strikeforce; market leaders in sales and merchandising, brand activation and shopper marketing.

Total Negotiation Group North America

Dany Aboukhaled leads the Total Negotiation Group North American team. Dany has over 20 years experience in the North American and Europe CPG sector. Having worked with 2 major multinationals, Dany excels in high level negotiations, developing growth focused Go To Market strategies, and transforming organisations into high-performing customer centric teams.

We deliver all our programmes in ten languages

We are able to speak ten languages, but more importantly, we speak your commercial language. These include: Arabic, Chinese, English, French, German, Italian, Japanese, Portuguese, Russian, and Spanish


Delegates Trained


Languages Spoken


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We are Total Negotiation Group

Whether you have a commercial challenge or want to find the best way to build your teams commercial capability, please get in touch.

Get in touch

Tel : +44 (0) 1491 728090

Drop us an email at [email protected]

Find us

Team House 1 Fairview Estate Henley-on-Thames Oxfordshire RG9 1HE