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Working with Total Negotiation Group gives you more than a consultant. It delivers Commercial Transformation. Clients use our selling and negotiation expertise and senior commercial experience to create solutions to strategic challenges.

Total Negotiation Group approach

Our commercial experts work with you to set clear and realistic objectives, then provide input and challenge to create practical strategies. We then prepare sequenced and tested negotiation plans including contingencies to deliver great outcomes.

Discovery & Preparation

Growth & Strategy Building

Negotiation Planning

Implementation Support

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Our consulting expertise


Managing Retailer Change

As the retail landscape continues to evolve, retailers will lead and react to a wide range of factors including; the continued growth of discounters and online retailers, greater agility across omni-channel retailing, convenience formats succeeding and the ongoing presence of buying groups. The shopper/consumer response to the Covid-19 crisis has indicated that we should expect more change. From buying groups to mergers & acquisitions, our commercial experts will help you prepare, plan and practice to benefit in these commercial challenges. With extensive expertise in supporting clients, through these types of situation, we follow a proven methodology that ensures strategic alignment through your business, world class planning and ongoing coaching


Revenue Management

Our clients look to us to help them manage their customers for profit. We work with them to proactively manage the mix, develop more conditional trade terms agreements, improve accountability for costs, maximise promotional investment and effectively execute cost price increases. Revenue Management put simply, is a technique to optimise profitability by selling the right packs, in the right channels, to the right customers, at the right time, for the right price. In reality it is anything but simple and therefore absolutely critical for today's customer managers to be aware of the levers that they can pull. When done well they can significantly impact the profitability for both theirs and their customer's business.


Trade Terms

Supporting major businesses through complex trade terms change programmes is at the heart of our expertise. We work with management teams to design the most suitable planning and implementation strategies. We bring and expert lens and challenge to current thinking and work closely with the customer teams to navigate the most appropriate approaches across markets, channels and customers. We are well used to successfully implementing complex terms changes created by consultancies, leveraging our current market knowledge and experience supporting suppliers to work beneficially with retailers. It is essential to deliver tangible results, so we ensure the implementation is robust and well thought through to realise the expected benefits


Cost Price Increase

Annual cost price increases are now the norm. Total Negotiation has a proven 7 step process for the successful implementation of a cost price increase. Helping businesses to leverage the challenge of price increases. Price increases often feel like they are becoming harder, however they are necessary for suppliers to reflect changes in production and supply and they can be an opportunity to leverage the commercial relationship. We bring clear strategic thinking, a focus on alignment, scenario planning, capability build where needed and challenge and support to help deliver the value required. We pride ourselves on being as accountable as your teams. If you have cost price increases to pass on, please make contact and learn where we have successfully supported other businesses and find out how our approach may enable a smoother or a more successful outcome.

Consulting Testimonials

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We are Total Negotiation Group

Whether you have a commercial challenge or want to find the best way to build your teams commercial capability, please get in touch.