Capability
& Embedding
All of our workshops are being delivered virtually or face to face with best in class feedback scores. All programmes are tailored to reflect your commercial challenge.
Embedding support
Ongoing support through embedding is how we lock in behaviour change.
Following proven methodologies of 70/20/10 and flipped learning we take the learning process from workshop right through to successful live negotiation. Timely coaching, blended with phone and e-mail support, and the unique Total Negotiation Group email nudges mean that participants are better equipped to deal with live negotiations. These early successes re-enforce the learnings and lead to even better commercial outcomes in the longer term.
We offer FOUR areas of embedding:
Partner App
Provides online tools/templates, allowing practical application of learnings to solve real issues. Our Leading Edge app provides a structured & consistent approach to negotiation planning and alignment.
PARTNER™ App
Our Leading Edge app provides a structured & consistent approach to negotiation planning and alignment.
Ensures all negotiation planning best practice is embedded in the day to day.
Partner App is the mobile version of our negotiation planning approach - delivering our programme on your phone

Embedding
We are passionate about embedding learning at Total Negotiation Group and this is what often makes us unique. Our workshop facilitators supported by our online resources will be there for you and your teams from before the workshop, during the workshop and weeks after to ensure that the delegates learning is embedded into their day job. We ensure line managers are ready to coach and mentor their teams and in many cases, our team do this too.
Our programmes
Our workshops play a key role in our programme offer.
We are able to offer virtual and classroom workshop solutions.
Our programme offer includes DISCOVERY, to understand more about your commercial needs so that we can tailor the content. The WORKSHOP, delivered by commercial experts, followed by EMBEDDING encompassing a number of learning elements including individual coaching sessions, e-learning, team refresh sessions to ensure your delegates embed the learning. It's through this approach that we make the biggest learning journey impact.

Essential Negotiation
Our foundation programme supporting salespeople, marketers, buyers or anyone who wants to have a solid grasp of negotiation fundamentals by immersing them in the key principles of negotiation planning and implementation.
Read more
Experienced Negotiator
Our flagship programme makes sure your teams have the tools and confidence to influence and manage all negotiations and create value. Ideal for those managing larger teams and multi-faceted negotiations.
Read More
Essential Selling & Negotiation
A thorough and practical introduction and opportunity to practice the key fundamentals of selling and negotiating. Workshop uses a case study to prepare for and manage a customer meeting, creating and delivering a persuasive selling story and negotiating a successful outcome.
Read More
Revenue Management for Customer Managers
Revenue Management is a crucial skill for customer managers to leverage. Our Revenue Management for Customer Managers programme is a world class, proven gamified programme which brings insights, understanding and confidence to all customer managers.
Read More
Strategic Customer Account Planning
Customer plans are often planned taking this years plan and "add a bit". This workshop takes the delegates through the key fundamentals of a first class of a customer or distributor plan, resulting in a 70% complete plan by the end of the three days.
Read More
Procurement
A fully blended practical programme to establish the key fundamentals of procurement negotiation best practice. An opportunity to apply proven industry negotiation frameworks to strategic sourcing, supplier relationship management and contract management.
Read MoreOur clients
"With plenty of suppliers ready to sell you their one size fits all programs, what has been great about working with TN is the flexibility they have shown in adapting their core programs to blend with our existing commercial courses. This gives them and therefore us a unique point of difference in creating tailor-made solutions without the hassle and cost of starting from scratch"
European Sales Capability Manager
FMCG business
"The Total Negotiation Group was instrumental in supporting our journey in successfully transforming and elevating our JBP with one of our key strategic customers delivering on both our customers and our companies key metrics. The simple to use process, understanding of our internal requirements, industry knowledge and importance of internal/external alignment were key success factors. In addition, coaching and support during the entire process was critical in our ability to meet all stakeholders interests. The TNG team provide ongoing support, challenged our thinking and provided different perspectives in order to achieve a mutually beneficial partnership. In particular the ODE process provided the clear guidelines and confidence for the cross functional team to deliver the outstanding results."
Vice President, Customer Development
Top 5 FMCG, Canada
"The Total Negotiation Group (TNG) are excellent 3rd party negotiation experts that take the time to understand your situation and work closely with you on alternative solutions. One of TNG’s strengths is their ability to help you prepare for the negotiations; preparation is critical to your success. TNG makes you consider all the different scenarios, to understand the value behind every decision that you make. TNG has a way of not just giving you the answers but arming you with the tools and learnings to get you to a recommendation on your own. My experience with TNG was invaluable. From continuous feedback, key learnings and building important preparation skills, the TNG was an excellent partner throughout all the stages of my negotiations. I highly recommend working with TNG. This was one of my best key learning experiences throughout my CPG career."
Team Lead for a Major Tier 1 Company
Canada
"Workshops run by Total Negotiation Group have really helped to improve the negotiation capabilities of our senior commercial team and the business is benefiting financially by securing more value than before. The broad commercial experience, which Total Negotiation bring, applied in a relevant way for us, helped broaden our thinking as we prepare for future negotiations."
Managing Director, London
PR Agency
"The TNG Experts have complimentary backgrounds allowing for perspectives that are well versed in our industry, our company, our retailers and our culture. They engaged with various levels of my company to ensure that the training was relevant and the outcome conformed and aligned with, my team’s, my organizations and my own expectations. They then offer a personalized approach to the workshops adapted and suited to the personalities and experience levels of my group. The TNG approach has unified my team and has brought in a universal language and method by which we approach negotiations. This has been imperative to my organization, especially with a team as varied as my own."
General Manager
FMCG, US Sales
Access your E-learning account
E-Learning
Our online e-learning offer can be used before, during our after our workshops to help embed your teams learning. Following flipped learning principles, our extensive e-learning offer can help introduce the delegate to the negotiation principle before they join the workshop. More often, e-learning is a valuable embedding support as commercial teams take their workshop learnings back to the day job.
Total Negotiation Group's e-learning offer is an extensive embedding tool. Over 50 different learning elements have been created to support the 13 negotiation learning modules. A variety of learning elements cater for different learning styles including: Animations Informal videos Interaction documents Detailed learning documents The LMS learning elements build up to the Learning Game where users test themselves on their knowledge recall, in a fun, visual way.
Click here to find out moreWe are Total Negotiation Group
Whether you have a commercial challenge or want to find the best way to build your teams commercial capability, please get in touch.