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Victoria Parker

Global Account Director

Location: UK
Languages: English 
TN focus: Negotiation, Selling, Category Management


Head of Global Off Trade Customer Marketing, Diageo
Global Shopper Marketing Manager, Diageo


Category strategy and management
Commercial proposition development



Within Total Negotiation, Victoria is responsible for our Account Management strategy, 4 of our key clients  and our marketing communications.

Victoria has worked in consumer goods for the last 20 years including United Biscuits and an extensive career at Diageo. Her experience at Diageo, with roles in UK, Europe and Global, primarily in Customer Marketing has meant that Victoria is a passionate advocate for the shopper, ensuring their needs are met through a balance between retailer and supplier objectives.

Victoria’s style is personable, inclusive and engaging. Her global experience means that she is able to bring alternative perspectives from her work across Africa, Lat. Am. and Europe and is open & innovative as to how we, at Total Negotiation Group, go about this.