TN focus: Negotiation, Selling, Route to Market, Revenue Management
Grocery Director, United Biscuits
Country Manager, United Biscuits
Customer, Revenue & Distributor Management
Simon has nearly 30 years of commercial experience, mainly within FMCG. He started his career at Mars Confectionery in a variety of sales roles before moving into senior roles at United Biscuits. He has worked both in the UK and Ireland, and has also worked extensively on growing International businesses and across Europe.
He joined the Total Negotiation Group as an Associate Consultant when the business was formed, and mixes his time between running capability workshops and hands on consulting to help clients overcome commercial challenges. He has a lot of experience of helping to deliver Cost Price Increases, Trade Terms and Revenue Management projects.
His approach is very pragmatic, helped by the fact that he is still very much operating in the “real world” through his work outside of TNG.