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Shaun Ardern

Partner, DACH

Location: Germany
Languages: English, German
TN focus: Negotiation, Selling


Company & sales strategy, organisational development, route-to-market & channel strategy, category strategy, coaching


Selling & negotiation, coaching


FMCG, Pharma, Beauty

Shaun has 35 years of experience in the FMCG, Cosmetics, Stationery and Pharmacy markets. He worked for 25 years at Beiersdorf AG in various leadership roles in Sales, Marketing, Trade Marketing and Supply Chain before gaining 10 years of experience in consultancy. He recently joined TNG as an Associate Director.

Shaun has led consulting projects across many categories and channels, covering a wide range of commercial topics, including Company & Sales Strategy, Organisational Development & Capability building and Route to Market. Shaun is British and fluent in German.

Shaun is an empathetic leader with a passion to support customers in their commercial growth with a pragmatic and practical approach, helping transformation within organisations. His comprehensive cross-functional experience allows him to support teams to deliver outstanding and sustainable solutions.

Shaun is a graduate in Business Administration and a qualified business trainer and coach.