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Massimo Parravicini


Location: Italy
Languages: English, Italian
TN Focus: Negotiation, Selling

Massimo is a business trainer with extensive sales and marketing experience. Starting out as a sales rep while still a student, he then joined Unilever as a marketing trainee. He worked in various sales and marketing roles in Italy, UK and Europe for over twenty years.

Since 2010 Massimo is a sales consultant and trainer with a focus on consumer product goods, pharmaceuticals and retail. He has developed and run training courses for key clients in a variety of disciplines such as sales excellence, negotiation, key account management, customer business planning, sales and operations planning, visual merchandising, category management, shopper marketing, on shelf availability, in store execution, finance for non finance managers, team building, leadership and coaching, presentation and facilitation skills.

Massimo published A Guide to Sales Management with Business Expert Press in 2015.