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Mark MacDonald

Associate

Location: UK
Languages: English
TN focus: Route to Market, Revenue Management

Experience

Regional Customer Capabilities Director, Unilever
Global Customer Capabilities Director, Unilever

Specialisms

Commercial capability & learning strategy
Employee behaviour change
Improving efficiency & effectiveness of learning spend

Industry

FMCG

Mark has worked in Consumer Goods for 30 years covering Sales and Marketing at local, regional and global levels for Unilever.

He has worked across the globe in over 40 countries and has a wealth of international experience in developing, selling and negotiating Revenue Management programmes such as trading terms restructures, price changes and promotional frameworks. He also has vast experience in Distributor Management in emerging markets. Marks focus for the last few years of his career with Unilever was strategy development and converting it into repeatable models and capability programmes so that behaviour change and business impact could be achieved by employees.

Mark is an approachable expert who uses his experience to show people the art of the possible. He is encouraging and supportive with the ability to challenge people to strive for that bit extra. He shares many real world examples of the good and the bad he has done, and seen over his career, and uses them to drive key learning points.