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Mark Grice

Chief Commercial Officer, Founding Partner

Location: UK
Languages: English
TN focus: Negotiation, Selling


UK Managing Director, Catalina Marketing 
UK Sales and Marketing Director, Disney


Complex multi-party negotiations
Global alignment
Creative negotiation strategy


FMCG | Licensing |  Marketing | Financial services

Mark has developed his negotiation experience in a number of senior financial and commercial roles up to Board level, working extensively internationally. He works successfully in both B2C and B2B environments, adding value to complex negotiations through being able to easily move between operational and strategic modes of thinking. Prior to co-founding Total Negotiation he worked in FMCG, licensing, finance and marketing industries, including PWC, Diageo, Disney and Catalina Marketing.

His style is described by clients as authoritative, flexible and passionate. He is challenging and thought provoking to ensure that clients are thorough in their preparation for negotiations. As a qualified Chartered accountant, Mark has a highly commercial outlook on negotiation.

Worked with a FMCG client to create a saving of AUD$400k for FMCG client through a redistribution of investment between customers. Ongoing consultancy support of a client resulted in distribution agreements set to deliver additional market share and incremental margin of AUD$15m. Advised and supported a FMCG client to implement their first price in five years, delivering more than £3m in incremental profit.