Skip to main content Skip to footer

Mark Cranstoun

Chief Executive Officer, Founding Partner ​

Location: UK
Languages: English
TN focus: Negotiation


Commercial Projects Director, Diageo 
Divisional Director, Diageo


Terms & Price increase implementations
Complex and major customer negotiation 



Mark is a highly skilled negotiator with extensive, senior commercial experience in the FMCG sector. His experience ranges from managing large commercial teams through to managing projects delivering transformational results.

A qualified coach from Henley Management College, he is also a Licensed Practitioner of both Insights and NLP. Prior to co-founding Total Negotiation in 2009, Mark worked at Nat West, Swiss Bank Corporation, Mars and Diageo.

Known for creating both pace and change that improve business performance. Mark is adept at understanding negotiations from multiple perspectives, which enables him to spot more opportunities to negotiate and helps ensure ongoing organisational alignment.