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Jon Stokes


Location: Australia
Languages: English
TN focus: Negotiation, Selling, Route to Market, Revenue Management


National Sales, Marketing and Strategy
Capability Manager, Coca-Cola Amatil
Category Development Analyst, Nestle Purina Petcare Australia


Negotiation and Customer JBP Strategy
Category Strategy and Insights
Capability Frameworks and Facilitation
Mergers and Acquisitions



Working with the world’s biggest CPG/FMCG brands (Nestle and Coca-Cola) and the largest Australian retailers for almost 20 years, Jon brings strong commercial skills to the TNG Team and our clients. His broad career experience has involved senior roles across National Accounts, Mergers & Acquisitions, Category and Shopper Strategy, Commercial Finance, Field Sales and Supply Chain. This career journey gives him an expert understanding of the full value chain for both brands and customers.

Jon’s contributions to industry thought leadership have also been recognised through the Australian Food and Grocery Councils Trading Partner Forum Scholarship and speaking appointments with the Global Consumer Goods Forum.

As a consultant with TNG, Jon has worked with many of our largest clients across Oceania, Asia and the Middle East sharing his passion for commercial problem solving through capability development and coaching. With mounting pressure on the margins of brands and retailers alike, his focus areas are Revenue Growth Management, Negotiation and Joint Business Planning. In 2023, more than ever before, these 3 disciplines are crucial for brands to both retain shoppers and partner successfully with retailers to achieve sustainable profit growth despite the volatility in our markets.