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Jeff Lemon

Managing Partner, APAC

Location: Australia
Languages: English
TN focus: Negotiation, Route to Market, Revenue Management


Channel Director – Diageo
Head of Commercial – ATC


Negotiation Strategy, Capability and Embedding  
Asset commercialisation/Leverage
Strategic planning and facilitation


FMCG, Sport

Jeff brings over 20 years of commercial experience in Australia and Asia. Jeff’s excellent background in FMCG, Consumer brands, Sports Administration and Negotiation Training services, brings a proven, structured, and collaborative approach to developing team capability and negotiation strategy to manage the full commercial conversation.

During his 13 years at Diageo, he has worked in most markets across Asia, supporting supplier brands develop their "go to market strategy" to secure their objectives with distributors, On Premise and retail customers.

Jeff has built a team of approachable experts, with significant APAC market experience in building capability in commercial teams and creating value through; negotiation, selling, account planning, category & channel strategy and RGM.

Jeff’s leadership is approachable and authentic, with a focus on empowering others, he has successfully delivered multimarket projects across APAC. With a diverse career negotiating commercial deals as a buyer and seller, he naturally looks at both sides of the deal to create value.