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Eduardo Benzius

Associate

Location: Brazil
Languages: English, Spanish, Portuguese
TN focus: Negotiation, Selling, Revenue Management, Route to Market, Category Management

Experience

Managing Director - Consumer, Nutrimental Brazil
Business Development Director, Amazon Brazil
Head of Business Unit, Diageo Brazil
CMO, Diageo (Paraguay, Uruguay, Brazil), Diageo

Specialisms

Business Management
Commercial Strategy
Consumer Marketing
Digital

Industry

Diageo, Nutrimental, Amazon, Beam Suntory

Eduardo boasts over three decades of expertise in leadership, management, and project execution in strategic, marketing, sales, and operations fields across various industry sectors. His diverse career spans work with the global agency McCann-Erickson, Diageo, Patria Investments, and most recently, his roles in new economy businesses with Amazon and several start-ups. In the consumer market, he made a significant impact at Diageo, where he spent 20 years and held key roles such as CMO for Brazil/Paraguay/Uruguay, Head of the North/Northeast business unit, and Commercial VP for the acquired firm, Ypióca.

More recently, Eduardo has led projects for clients such as Beam Suntory Brazil, Nutrimental, JDE, among others in Brazil. He possesses a deep understanding of the FMCG market dynamics from multiple perspectives – consumer, channel, customer, and brand.

Eduardo is experienced in leading and managing teams in multicultural and international settings and is fluent in three languages: Portuguese, English, and Spanish.

His expertise  extends to consumer-focused marketing, digital marketing experience, and the successful execution of innovation projects and category expansion for clients.