Skip to main content Skip to footer

Dean Allder

Director of Practice

Location: UK
Languages: English 
TN focus: Negotiation, Selling, Revenue Management, Route to Market 


UK Managing Director, Catalina Marketing 
UK Sales and Marketing Director, Disney


Complex multi-party negotiations
Global alignment
Creative negotiation strategy


FMCG | Licensing |  Marketing | Financial services

Dean is a proven commercial professional with excellent negotiation and sales skills gained from managing large customer portfolios and budgets. Dean is a highly regarded, proven senior professional with excellent strategic, sales, negotiation and people management skills, combined with extensive experience and proven success in managing large customer portfolios.

He held senior roles with Pepsico & Reebok and ran his own consultancy before joining Total Negotiation, as a Partner in 2013. Dean is also, a licensed Insights practitioner.

A passion for people development has led Dean to deliver more than 200 capability programs across 4 continents, each one with as much enthusiasm, energy and inspiration as the first. He's known for his ability to translate training into commercial reality for delegates across cultures.