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Ayman Nasreldin


Location: UK
Languages: English, Arabic
TN focus: Negotiation, Selling, Route to Market


Impulse Sales Director - Mars Wrigley UK
Out of Home Sales Director PepsiCo UK


Complex Multi Party Negotiations
Global Customer Agreements & Negotiation
Setting Vision & Strategy
Trade Architecture



Ayman is a highly skilled negotiator, with a career spanning more than 20 years working for the some of the world’s biggest companies in the FMCG sector. Ayman held various Senior Commercial Roles whilst at Nestle, PepsiCo and Mars Wrigley Confectionery. He brings a wealth of Customer and Category experience having led a wide variety of channels, including Grocery, Impulse, Out of Home and Discounters.

A Qualified Coach from The Oxford School of Mentoring and Coaching, he is also a Certified Executive Coach, who brings his passion and talent for helping people to Total Negotiation to help clients embed their learning.

Ayman loves positively challenging to unlock their potential whilst focussed on performance for themselves and their organisation. Balancing a Strategic Mindset and getting things done, Ayman brings a wealth of experience and knowledge to TNG.