Skip to main content Skip to footer

Andy Williams

Managing Partner, Middle East

Location: UAE
Languages: English
TN focus: Negotiation, Route to Market, Revenue Management


Sales  Director & GM, BP Malaysia / Singapore
General Manager Europe, BP/Ford Strategic Alliance
Regional Director, Kantar Consulting, AMET


Oil & Gas (Downstream), B2B, FMCG, Pharma


Strategic Partnership Development, Annual Business Planning, Contract Negotiations, Commercial Excellence Programmes

Andy has over 30 years of international commercial business management experience. Andy started his career at Castrol in the UK where he honed his skills in customer management, selling and negotiation with the automotive sector. He moved to Asia with Castrol to lead the market entry plans for China and subsequently worked across the Asia Pacific region in a range commercial leadership roles. Following BPs acquisition of Castrol, Andy led the strategic partnership with Ford Motor Company for Europe and Asia.

Andy moved to Dubai in 2006 to help establish Glendinning Middle East,  a specialist  consultancy business, which was subsequently acquired by WPP under the Kantar Consulting brand. Andy has worked extensively across the region with a range of  B2B, CPG, & Pharma clients to address a range of commercial challenges and to unlock step-change profitable category & top-line growth.

Andy established the Regional Office for Total Negotiation Group in January 2023

Andy holds an BSc from Manchester University. In his spare time Andy plays a range of sports to channel his competitive instincts and try to keep fit