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Andrew Mardon


Location: UAE
Languages: English
TN focus: Negotiation, Route to Market, Revenue Management


Customer Development Manager – Britvic, UK
Key Account Manager – NFPC, UAE
Director Of Consulting, Kantar Consulting, AMET
Sales Director – Mezzan UAE (Red Bull Distributor)


FMCG | Pharma | Luxury


Trade Terms and Annual Contract Negotiations
Account Management & Customer Planning
Category Based Selling

Andrew is an experienced Consultant who has worked in the FMCG industry for over 17 years. He has experience in ‘client side’ sales leadership roles and in senior Consulting roles within the Middle East

Andrew started his career with Britvic Soft Drinks in the UK and moved to Dubai in 2009 where he joined NFPC as a Key Account Manager responsible for the business relationship with  Customers such as Carrefour and Spinneys

In 2011 Andrew joined Kantar where he eventually became a Director of Consulting working with a number of clients in the FMCG & Luxury Retail sector. His specialism is in Negotiation & Sales Capability. He has developed and delivered sales academies and specific training content for clients that include Arla, Reckitt Benckiser, Coca-Cola, Zespri and Abbott. Andrew is an expert content developer and facilitator of content in core sales commercial topics such as Negotiation, Selling, Category Management, Trade Spend Optimisation, Joint Business Planning, Customer Management & Merchandising Excellence

Recently Andrew has been working as Sales Director for the UAE local distributor of Red Bull where he led the Modern Trade, General Trade and HORECA sales units. He has since been working independently in a consultancy capacity with clients in the Middle East, Europe and Asia.

Andy holds a B. Sc. In Psychology from University of Lancaster, England