TN focus: Revenue Management
Managing Director, Mondelez UK
Senior Director, Revenue Management Europe. Mondelez
Trade terms design and implementation
Trade spend management and optimisation
Andrew has deep commercial and operational expertise built on the solid foundations of a varied career path. Three years as a buyer with Somerfield followed by 24 years in numerous commercial leadership roles with Kraft Foods / Mondelez, culminating as Managing Director of the UK business. During his career he has been instrumental in developing European and Global sales strategies based in both the UK and Switzerland.
Andrew is an inspiring business leader highly respected for strategic thinking, pragmatism and has a track record of successful results. He is an industry subject matter expert on Sales Strategy, Commercial Planning and Trade Terms.
A calm, engaging, approachable and composed style that enables the development of positive and co-operative relationships at all levels, across multiple geographies.
He is at his best when adding value to a business challenge as he can often see the wood for the trees where others can’t. His agile, positive character together with an honest and objective approach, quickly builds credibility, integrating into teams with mutual respect.