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André Leonhards

Partner, DACH

Location: Germany
Languages: German, English, Dutch
TN focus: Negotiation, Selling


Category strategy / category vision, commercial planning (ICP) organisational design, route-to-market & channel strategy


Selling and negotiation, key account management


FMCG, Pharma, Beauty, Consumer Electronics, White Goods, DIY, Vending

André has worked in Consumer Goods, as practitioner and consultant, for over 25 years. He joined Total Negotiation Group recently as Associate Director of Consulting and his experience includes 12+ years with Kantar Consulting. Prior to joining Kantar André worked in Sales and Marketing roles in the alcoholic beverages industry for ABInbev and William Grant & Sons.

André has been leading consulting projects in DACH and NL across many categories and channels, covering a wide range of commercial topics, including Category and Channel Strategy, Capability, Commercial Organisation and Route to Market. His focus is FMCG. André is native German and fluent in English and Dutch.

André has a positive yet challenging attitude and mindset and is very successful in convincing people to join the transformation journey in the course of consulting projects. He has a strong hands-on mentality and is very good in developing actionable solutions with his clients. His extensive experience in many consulting projects enables André to provide real-life examples and inspiration when working with clients.