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Alexander Obst


Location: Germany
Languages: English, German
TN focus: Negotiation

With his profound sales and marketing experience from more than 15 years with global companies like Beiersdorf and Colgate as well successfully bringing a completely new brand like eos into all relevant sales channels in Germany and beyond, Alex has gained deep expertise of the German and European FMCG market and its retailers, especially in Drug Stores, grocery, pharmacy and speciality channels.

Alex’s consulting focus is supporting his clients in Account Planning, Go to Market projects and how to win retailers for new or existing brands, in both traditional brick & mortar channels and e-commerce. If the project requires, he steps in as interim sales manager and provide an effective onboarding process after successfully launching the brand.

Knowing that especially in sales things not always follow Plan A, Alex will always look situations from various perspectives and contribute positive thinking together with different strategic options to finally achieve the goals.

Alex has been a lecturer in Sales Management and Retail Management at Hochschule Worms and HNEE Eberswalde.