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Alex Houghton


Location: Australia
Languages: English
TN focus: Revenue Management


Head of Revenue Management, Coca-Cola
National Pricing Manager, Capral Ltd
Pricing & Costing Manager, DHL Oceania


Revenue Management & Pricing,
Digital Transformation


FMCG, Freight & Logistics, Building & Construction

With +20 years’ experience in Revenue Management & Pricing, Alex has a proven track record in developing revenue management strategies and teams across B2C and B2B sectors. In addition, he has 10+ years of experience in implementing revenue management systems in large FMCG and service-based companies.

Alex also has strong skills in leadership, commercialisation, digital transformation, project implementation, and market research. Alex holds a Master in Revenue Management from Cornell University, Post Graduate Diploma of Financial Markets from the Securities Institute of Australia, and a Bachelor of Business (Economics and Finance) from the University of Western Sydney.

Key achievements include implementing a multi-platform revenue management system and AI model for one of Australia’s largest FMCG manufactures, launching multiple go-to-market product strategies, and successfully negotiating 3 trading terms with Australian grocery retailers.
Alex would consider himself an approachable team builder & motivator, with exceptional commercial acumen.