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Mark has developed his negotiation experience in a number of senior financial and commercial roles up to Board level, working extensively internationally. He works successfully in both B2C and B2B environments, adding value to complex negotiations through being able to easily move between operational and strategic modes of thinking. Prior to co-founding Total Negotiation he worked in FMCG, licensing, finance and marketing industries, including PWC, Diageo, Disney and Catalina Marketing.

His style is described by clients as authoritative, flexible and passionate. He is challenging and thought provoking to ensure that clients are thorough in their preparation for negotiations. As a qualified Chartered accountant, Mark has a highly commercial outlook on negotiation.

Worked with a FMCG client to create a saving of AUD$400k for FMCG client through a redistribution of investment between customers. Ongoing consultancy support of a client resulted in distribution agreements set to deliver additional market share and incremental margin of AUD$15m. Advised and supported a FMCG client to implement their first price in five years, delivering more than £3m in incremental profit.

André has worked in Consumer Goods, as practitioner and consultant, for over 25 years. He joined Total Negotiation Group recently as Associate Director of Consulting and his experience includes 12+ years with Kantar Consulting. Prior to joining Kantar André worked in Sales and Marketing roles in the alcoholic beverages industry for ABInbev and William Grant & Sons.

André has been leading consulting projects in DACH and NL across many categories and channels, covering a wide range of commercial topics, including Category and Channel Strategy, Capability, Commercial Organisation and Route to Market. His focus is FMCG. André is native German and fluent in English and Dutch.

André has a positive yet challenging attitude and mindset and is very successful in convincing people to join the transformation journey in the course of consulting projects. He has a strong hands-on mentality and is very good in developing actionable solutions with his clients. His extensive experience in many consulting projects enables André to provide real-life examples and inspiration when working with clients.

Massimo is a business trainer with extensive sales and marketing experience. Starting out as a sales rep while still a student, he then joined Unilever as a marketing trainee. He worked in various sales and marketing roles in Italy, UK and Europe for over twenty years.

Since 2010 Massimo is a sales consultant and trainer with a focus on consumer product goods, pharmaceuticals and retail. He has developed and run training courses for key clients in a variety of disciplines such as sales excellence, negotiation, key account management, customer business planning, sales and operations planning, visual merchandising, category management, shopper marketing, on shelf availability, in store execution, finance for non finance managers, team building, leadership and coaching, presentation and facilitation skills.

Massimo published A Guide to Sales Management with Business Expert Press in 2015.

Pascal has worked in Consumer Goods and has done business with more than 40 countries on 4 continents, in a range of local and global sales and marketing leadership roles in Reckitt Benckiser and Danone.

He speaks 4 languages and has lived in several countries like Belgium, France and Spain currently.

Pascal has extensive experience in helping different businesses develop and implement sales acceleration plans, always with the aim of nurturing talent by developing and deploying sales capabilities.

Pascal is an expert in sales force, key account, category, distributor and revenue management.

His philosophy is simple, aligning strategy and execution delivers a disproportionately positive impact on topline growth, and relies on developing a strong performance culture and foster team commitment and responsibility.

Shaun has 35 years of experience in the FMCG, Cosmetics, Stationery and Pharmacy markets. He worked for 25 years at Beiersdorf AG in various leadership roles in Sales, Marketing, Trade Marketing and Supply Chain before gaining 10 years of experience in consultancy. He recently joined TNG as an Associate Director.

Shaun has led consulting projects across many categories and channels, covering a wide range of commercial topics, including Company & Sales Strategy, Organisational Development & Capability building and Route to Market. Shaun is British and fluent in German.

Shaun is an empathetic leader with a passion to support customers in their commercial growth with a pragmatic and practical approach, helping transformation within organisations. His comprehensive cross-functional experience allows him to support teams to deliver outstanding and sustainable solutions.

Shaun is a graduate in Business Administration and a qualified business trainer and coach.