Peer is an internationally experienced manager with a proven track record of business development, marketing, sales, commercial management and coaching and people development.
Peer brings more than 30 years of Marketing and Sales experience on national and international level. As Sales Director he was responsible for the on & off trade channel as well as for the trade marketing. He formed Bacardi Germany into the leading sales organisation for international spirit brands. His last role was Global Account Director and Transnational Trade Director for the Bacardi Group.
Based on his In-depth knowledge in consumer goods, he stands for success in transnational strategic management of international retail customers, the maximisation of product prices globally and the continued growth of brand value.
Peer is proven Leader and team player, effective in sharing ideas and successes with both peers and team members, constantly seeking to add value by way of innovative thinking and disciplined strategic business planning.