Achieve commercial transformation

Build valuable relationships and negotiate better deals

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Advisory solutions

Commercial transformation based on real life experience

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Industry experts

Delivered by expert FMCG consultants with real-life experience

Meet our Experts

Negotiate better commercial deals

We’re here to help you build more sustainable and valuable commercial partnerships. As an extension of your team, we use our unique commercial framework to assess your needs, consult on skill building and drive long-term profitability for you and your clients. Our team of senior retail experts have the negotiation know-how to coach you on resolving your real-life business challenges and embedding behaviour change.

Answering your commercial challenges

Category and channel strategy

Where do I invest strategically?

Retailers expect suppliers to have a clear category vision and strategy. This can make the difference between being a good or a great supplier. We can help you define your category strategy and delight your retail partners.

Revenue growth management

How do I invest wisely?

In the face of global pricing challenges, retailers expect long-term pricing plans from their partners. We help your teams put the tools and processes in place to develop successful retail plans and future-proof your brands.

Customer planning and selling

How do I build profitable customer relationships?

The key to enhancing partner experiences and building profitable relationships is understanding your customers. We use data to help you implement customer-centric selling strategies that drive long-term category growth.

Negotiation strategy

How do I secure profitable agreements?

To build sustainable relationships and drive commercial value, your teams need a competitive edge. We provide the tools, solutions and know-how to ensure they’re confident when planning and managing negotiations.

The world's leading FMCG suppliers trust Total Negotiation Group

Hiring TNG has been one of the most significant and impactful decisions I have made in my role. With their help, we have created $5m of net value.

Total Negotiation Group are excellent negotiation experts who take the time to understand your situation and work closely with you on alternative solutions.

A huge thanks to TNG for their hard work on our customer preparation and negotiation this year. It is an area that our business would highlight as a real success and a great building block for the development of the Go To Retail team over the next few years.

I can honestly say it's a pleasure to work with Total Negotiation. They are incredibly collaborative, proactive and innovative. The pace at which we were able to move was remarkable, and their in-depth knowledge and adaptability across markets and individuals was amazing.

Total Negotiation Group takes you through all the different levels of preparation and scenario planning, so that you are always ready at any given moment. You quickly learn the balance of power and tactics that are always at play.

TNG's negotiation programme delivery teams are the best I have seen. They are head and shoulders above anyone else – commercial experience, facilitation skills, best practice sharing... they bring it all!

My experience with Total Negotiation Group has been invaluable. From continuous feedback, to key learnings and building important preparation skills, TNG has been an excellent partner throughout all stages of my negotiations. Working with them has been one of the best key learning experiences of my whole career.

Total Negotiation were trusted to dig deep into our business, to ensure that the capability programmes were not simply "off the shelf", but tailored specifically to our industry, our brands and to the individual delegates. The result was a rich training programme that used industry terminology and examples throughout. This accelerated learning and engaged the team from the first moment.

My team found the Total Negotiation course invaluable in their learning journey. I have witnessed a positive tone in how they are now carrying conversations with our business partners. This is definitely a training course which has not only provided new capabilities, but has been a real confidence booster to the team.

Total Negotiation Group has a way of not just giving you the answers but arming you with the tools and learnings to get you to a recommendation on your own. In most cases, we were able to successfully negotiate either a P&L neutral result or a "pay-for-performance" agreement with many of our key retail partners. Win-win scenarios.

I love the way Total Negotiation Group has built an RGM (Revenue generation management) programme and incorporated core elements of our playbook.

My current senior cohort have been blown away by the quality of the workshop and the way it has been delivered.

I used TNG's negotiation framework this week for internal alignment and preparation... I just closed the price negotiation at the optimal position!

Total Negotiation has been incredibly helpful in bringing clarity of thought and clear guidance in our preparation and implementation of annual negotiations. We have managed to close all key agreements and reach optimal results.

First class experience every time my team and I work with TNG. An experience that puts the business managers at ease, where they can open up about the varied challenges and core issues without any fear of judgement.

TNG has an amazing balance of teaching theory and providing hands-on participation. Their workshops are really inclusive and interesting.