Category and channel strategy
The quality of your category and channel strategy greatly influences your relationship with retailers. Whether you have an existing strategy ripe for optimisation or need support building from the ground up, we’ll help your team get comfortable gathering and using category insights.
The results you can expect
Become a category leader
Get ready to drive real change in your customer relationships by devising channel-specific strategies influenced by each customer’s needs and consumption behaviours.
Optimised sales vision
Re-engage your sales team with its category visions and strategies by increasing awareness of how your consumers, shoppers and channels continually evolve.
Drive retailer engagement by devising a clear account growth strategy, a customer-facing category vision and initiatives designed to maximise opportunities.
Our category and channel solutions
Discover the tools and solutions your consumer-facing teams need to get on the same page as retailers and optimise category efficiency and conversion.
In this unique programme, your team will expand their knowledge of your customers, categories and channels with the aim of understanding the importance of category management in growing trading relationships. Participants will learn what it will take to differentiate their team in your customers’ eyes and work on a continual category development plan. And most importantly, we will work with your teams to ensure your plan is successfully implemented with your retail customers.
Through our in-depth understanding of how learners learn, we have extended our range and style of interventions
The world's leading FMCG suppliers trust Total Negotiation Group
Get in touch
To enquire about working with us or ask a question, get in touch via the form below. One of our negotiation experts will be in touch within 24 hours.