Articles

Total Negotiation is at the forefront of commercial negotiation best practice. Here we share our insights and practical advice, based on real world trading experiences and success. Contact us to improve the negotiation capability of your business.

Dealing With Different Types Of Buyers – The ‘Fiery Red’ Buyer

27th November 2018

Below is an overview of how to recognise and deal with a buyer who has high levels of ‘Fiery Red’. In order to recognise the different types of buyers so you can achieve better interactions, you need to look for clusters of signals, from the different interactions you have with them – such as ‘body […]

Dealing With Different Types Of Buyers – The ‘Cool Blue’ Buyer

27th November 2018

Below is an overview of how to recognise and deal with a buyer who has high levels of ‘Cool Blue’.In order to recognise the different types of buyers so you can achieve better interactions, you need to look for clusters of signals, from the different interactions you have with them – such as ‘body language’, […]

Dealing With Different Types Of Buyers – The ‘Earth Green’ Buyer

27th November 2018

Below is an overview of how to recognise and deal with a buyer who has high levels of ‘Earth Green. In order to recognise the different types of buyers so you can achieve better interactions, you need to look for clusters of signals, from the different interactions you have with them – such as ‘body […]

Dealing with Different Types of Buyers – The ‘Sunshine Yellow’ Buyer

27th November 2018

Below is an overview of how to recognise and deal with a buyer who has high levels of ‘Sunshine Yellow. In order to recognise the different types of buyers so you can achieve better interactions, you need to look for clusters of signals, from the different interactions you have with them – such as ‘body […]

Dealing With Different Types Of Buyers

24th November 2018

I am sure, like many of you reading this, I was taught by my parents to “treat others as you would like to be treated”. Which is good parental advice to help your child to become polite and courteous and to treat people with respect. As we grow older though, we realise that although those […]

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