Meet our experts

David is a highly skilled sales expert with 20+ years extensive, senior commercial experience in B2B and B2C organisations. His most recent senior sales roles include Just Eat and Lantum.

His experience ranges from managing large sales teams through to managing projects delivering transformational results in sales capability. David has worked extensively across the world with experience of most markets and multiple sectors, where his functional expertise easily translates.

Known for creating clarity and change that improve business performance. David is adept at understanding sales from multiple perspectives, which enables him to spot more opportunities for continuous improvement and helps ensure ongoing organisational alignment and development.

Dean is a proven commercial professional with excellent negotiation and sales skills gained from managing large customer portfolios and budgets. Dean is a highly regarded, proven senior professional with excellent strategic, sales, negotiation and people management skills, combined with extensive experience and proven success in managing large customer portfolios.

He held senior roles with Pepsico & Reebok and ran his own consultancy before joining Total Negotiation, as a Partner in 2013. Dean is also, a licensed Insights practitioner.

A passion for people development has led Dean to deliver more than 200 capability programs across 4 continents, each one with as much enthusiasm, energy and inspiration as the first. He's known for his ability to translate training into commercial reality for delegates across cultures.

Jo has 15 years commercial experience, most recently as UK & Ireland country manager for Clif Bar Europe. She brings extensive knowledge of customers and channels Europe wide including sports retail, health wholesalers, club and e-commerce. Her creative approach to account management led to several supplier awards. 

Jo is a firm believer in coaching for success, and holds an ILM diploma in coaching and mentoring, as well as experience in personality profiling tools such as DISC and TILT. She has an open, collaborative and inclusive style and loves to challenge multi-functional teams to deliver on their objectives.

Marco is an entrepreneurial business leader with a strong expertise in commercial, retail and customer excellence, gained in over 25 years with leading Multinationals, SME’s, Distributors and Retailers, covering  General Management and Leadership roles in Mars, Nestle, L’Oréal and Barilla.

A highly skilled negotiator, with a wealth of international experience including global customer negotiation,  retailer and CPD business units, category management , business transformation and operational excellence, across a range of sectors and regions.

Marco has a natural ability to quickly understand people and cultures, with a strength of conviction and clear vision, which allows him to always get the best out of individuals and motivate teams. Results driven, insightful,  creative and passionate about people,  he is able to naturally lead and motivate people to deliver excellence results, whilst keeping an air of calm and confidence in all circumstances.

Phil has worked in Consumer Goods for almost 30 years covering Sales and Marketing and latterly General Manager and Senior Leadership roles in Nestle, Diageo and The Coca Cola Company.

He has worked in over 60 countries and has a wealth of international experience including International Retailer negotiation, Business Merger and Acquisition and Route to Market expertise across all different retail channels. Phil has extensive experience in Operations across the world but particularly in North America, Europe and emerging countries across Asia and Sub Sahara Africa.

Phil is a charismatic Leader who personifies Possibility and Positive Thinking. He is demanding of others but hugely supportive at the same time. Results driven, Phil's natural leaning is as 'Coach' and his varied and international experience allows him to give countless real life examples of what worked, and what also didn't in his career!’

Simon has nearly 30 years of commercial experience, mainly within FMCG.  He started his career at Mars Confectionery in a variety of sales roles before moving into senior roles at United Biscuits.  He has worked both in the UK and Ireland, and has also worked extensively on growing International businesses and across Europe.  

He joined the Total Negotiation Group as an Associate Consultant when the business was formed, and mixes his time between running capability workshops and hands on consulting to help clients overcome commercial challenges.  He has a lot of experience of helping to deliver Cost Price Increases, Trade Terms and Revenue Management projects.  

His approach is very pragmatic, helped by the fact that he is still very much operating in the “real world” through his work outside of TNG.